Market expansion
An entry thesis for the US or the region, with structure alternatives, commercial model, channel and execution plan.
Who it is for
Latin American and Caribbean companies, family businesses and investors entering the US market, and US companies entering and developing business in the region.
Main deliverable
- Sized market and competitive analysis
- Commercial model and channel definition
- Counterparty map — you make the approach
- Budget and execution plan
Detail
An expansion is won in the entry decision, and that decision is made with the logic of the target market: the product, the sales argument and the customer profile are recalibrated for a country where each of the three means something different.
What it covers
The work starts by sizing the target market on verifiable data, built from the bottom up. On that base we build the structure alternatives — direct entry, local partner, acquisition or joint venture — with the cost and risk of each made explicit.
The counterparty map is part of the deliverable: who the players are, how they are positioned, and what to expect from each. It is analytical work: we do not procure, introduce or negotiate counterparties on your behalf, and the approach is made by you or your team.
The result is an execution plan with budget, milestones and walk-away criteria. A strategy without exit criteria is a bet.
The work is written to be executed. If the decision is to go, the next phase is commercial direction of the project in motion; if the decision is to wait, the reasoning behind it is on the record.
Related reading
A 30-minute conversation, at no cost.
To understand your objective and confirm whether we can add value. If we move forward, the diagnostic begins within 10 business days of the proposal being accepted.