Strategy consulting between Latin America and the United States
We work with Latin American and Caribbean companies, family businesses and investors entering the US market, and with US companies entering and developing business in the region.
- Miami · Headquarters
- Markets served
eidan: the hard call, made well. Pinning down what is being decided, on what evidence and by when, and staying with it until the call is made.
The firm brings more than forty years of general management and business development across both markets: founding and running our own companies, start-ups among them; building U.S. subsidiaries from the ground up and carrying them to scale with full P&L ownership; negotiating with leading developers and corporations; and executive training in finance. We have made these decisions before advising on them.
About the firm →The corridor
The corridor runs in both directions, in Spanish and in English.
Service areas
Market expansionWhether the market is worth it, and how to enter.
An entry thesis for the US or the region, with structure alternatives, commercial model, channel and execution plan. 6 to 12 weeksFeasibility and financial modelingWhether the numbers hold, and how to defend them to someone who doesn’t yet trust you.
Return analysis and scenarios built on your assumptions, in an editable model that holds up before a committee or a bank. 4 to 6 weeksOperational launchFrom decision to first invoice.
Standing up the local operation, in the United States or in Latin America: suppliers, processes, first contracts, and the minimum team to sustain it. 6-month minimumPricing and currency exposureWhat to charge when you bill in one currency and spend in another.
Pricing by market and margin defense against currency movement, with hedging alternatives to review with your bank, in a memo built for your board or investors. 5 to 8 weeksOutsourced commercial leadershipOpen the market before you hire the sales director.
A senior director who runs your commercial process in the new market and prepares your team, in both languages, without the cost of a full-time hire. 6-month minimumStanding advisorySomeone to call when the decision won’t wait.
Direct access to the firm’s judgment for those who decide, with no hours or recurring deliverables: the natural next step when a project ends and the decisions keep coming. 3-month minimumScope and fees for each engagement are set out in a written proposal, after a first conversation.
How we work
Strategic diagnostic
A four-to-six week assessment of the opportunity: target market, matrix of structure alternatives, matters to validate with your advisors and a prioritised roadmap. A deliverable ready to decide on with your board, with the value at stake quantified.
Fixed-scope engagement
Market entry plan, feasibility study with a financial model, or pricing structure: return analysis on your assumptions, scenarios, counterparty and channel research, budget and execution plan.
Ongoing advisory
Direction of the work in flight: governance of the commercial process, standing up the local operation and preparing the team, or the firm’s standing advisory. The engagement ends when your team governs the process on its own.
The difference
Access
What the firm brings first is knowing who to approach: we identify and profile the counterparties that would take you six months to find on your own, and give you everything you need to open that conversation yourself.
Judgment
Our job is to tell you what we see, including when the answer is not to proceed.
One team, two markets
A single team is accountable for both sides of the engagement.
Working principles
Fixed fee, never commission
Our only compensation is the fixed fee you pay.
Scope in writing before we start
Every engagement defines by contract what is included, what belongs to other service lines, and what a licensed professional validates.
Independence of judgment
We represent only your interest. We tell you what we see, including when the answer is not to proceed.
Declared use of artificial intelligence
Commercial-grade tools, with your data excluded from training, and human review of every deliverable.
Insights
The first distributor to reply is rarely the best one
The most enthusiastic counterparty is often the one with the emptiest calendar. Enthusiasm and capability are not the same thing, and the gap shows up in year two.
LLC or C-Corp: the question that arrives too early
Almost every company looking at the United States starts with the corporate structure. It is usually the last decision to make, not the first.
Your first U.S. customer takes longer than the plan says
Not because the product fails to interest anyone. Because buying from a new foreign supplier carries an internal cost nobody invoices, but somebody pays.
Five questions before you commission a feasibility study
Most feasibility studies get filed without changing a single decision. The problem is almost always in the brief, not the analysis.
The costliest pricing mistake when entering the US
Entering cheap looks prudent. In practice it is the fastest way out of the conversation with the customers you wanted.
A 30-minute conversation, at no cost.
To understand your objective and confirm whether we can add value. If we move forward, the diagnostic begins within 10 business days of the proposal being accepted.